Prepatory Tasks
Institutional Research
In this post I will be researching the media institution linked to my chosen brief, researching the type of company they are and the type of media products they produce. I will also be looking into how the company ethos is reflected in their products, which will give me some ideas on how I can incorporate this into my own production of both the main task (music video) and the website. By understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively.
K: What the minimum requirements for the preparatory tasks.
U: The relevance of each of these tasks.
BAT: Undertake preparatory work as prescribed below.
CO: Use media terminology throughout verbal and written communication.
U: The relevance of each of these tasks.
BAT: Undertake preparatory work as prescribed below.
CO: Use media terminology throughout verbal and written communication.
Institutional Research
In this post I will be researching the media institution linked to my chosen brief, researching the type of company they are and the type of media products they produce. I will also be looking into how the company ethos is reflected in their products, which will give me some ideas on how I can incorporate this into my own production of both the main task (music video) and the website. By understanding the institution linked to my chosen brief, it will enable me to produce a media text that follows and reflects their style, ideologies and ethos more effectively.
In conclusion, this task has helped me learn about the company I am going to be producing my own content for, and I have learned and understood the mission statement and ethos for my chosen company which will then set a success criteria for my own content. As I know Sony Music's labels are world known artists, I am going to ensure the artist I use for the song of my music video is well-known, popular and relevant to the target audience as well. Also, Sony Music's ethos is to develop young talent, so I am going to use an artist who may be popular but also young and yet to grow more 'famous'. The artist I currently have in mind is Mabel, who was born in Europe, also adding to the fact that Sony Music are diverse with the type of artists they have signed. In terms of my website, i will apply Sony's ethos by ensuring it displays conventions of diversity such as including an artist of colour, and that the artist i do choose for the song of my music video is young, talented, has a diverse background and has a positive influence to their audience.This will match Sony's ethos.
S - Great summary of research into Sony music.
ReplyDeleteI - How do you intend to apply Sony's ethos onto your cross media product (website?)
T - See above and please include this information in RED FONT.